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Annual Cultural Guide:
Publication & Layout Design

For the Popular Festivals of the Municipality of Sertã, we developed a print guide with a primary focus on user experience.

Since 2023, we have designed the guide in a tiny, compact format that is effortless to carry and consult. The design prioritizes clarity and accessibility, using a dynamic, colorful layout to organize key information—history, traditions, dates, and locations.
This approach transforms a simple guide into an indispensable practical tool and a cultural companion, ensuring it is both beautiful and highly functional.

A close-up of the guide's front cover, showing the main title and an illustration by Carolina Maria.

Cover Illustration: Carolina Maria

The guide's cover next to a two-page spread, showcasing the cohesive design between the cover and the internal pages.
A detailed shot of the guide's pages, focusing on the texture of the paper and the high-quality print of the images.

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Readability and Visual Harmony

Readability is our top priority. We used a clean grid system and selected elegant fonts to create a layout that is both harmonious and easy to read. This allows users to quickly scan the schedule or read a detailed event description with ease.

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Layout and Information Flow

The design was created with a focus on clear and intuitive information flow. By structuring the content with a logical hierarchy, we organized the program so that readers can effortlessly browse through it, quickly finding the events they’re looking for. This approach transforms a dense schedule into a clear and practical guide.

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Evolving Our Design

To keep the programme fresh and dynamic, we make a strategic choice to invest in a unique design and layout for each annual edition. This allows us to re-evaluate and optimize the information structure every year, ensuring each guide feels new and is perfectly tailored to its context.

A flat-lay photograph of the open Annual Cultural Guide, held by a woman. The image shows the guide's pages, content, and layout, emphasizing the design for user experience.
A detailed shot of a printed guide's open pages, emphasizing the strong colors and energetic visual design.
A close-up of the event schedule within the guide, highlighting the clear typography and time-based organization.
A detailed shot of the guide's footer, highlighting the small text, page number, and subtle graphic elements.

Final Product: Function and Evolution
Ultimately, this editorial design turned a simple guide into an essential companion for all festival-goers. Through a thoughtful blend of intuitive design and elegant layout, the guide becomes more than just a schedule—it’s a window into the rich history and vibrant traditions of the Popular Festivals of Sertã, making every experience more complete and enjoyable.

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Photo: Jess Loiterton, Pexels

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