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Integrated Communication:
A Short-Term Strategy for a Museum

For the Casa-Atelier Tullio Vitorino, a museum managed by the Câmara Municipal da Sertã, we created a short-term communication strategy to boost its public presence.

By combining media relations, social media, and print design, our project revitalized the museum’s visibility. This effort successfully engaged both national and local audiences and celebrated the artistic legacy of Tullio Vitorino.

 
A project in partnership with TAPUMARTE.

An image with two informational flyers, with the design reflecting the new print communication strategy for the museum.
Mockup of MUPIS showcasing the created print design as part of the museum's new communication strategy.

All designs are final projects, shown in mockups only for presentation.

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Offline Marketing & Print Design

To inform the public and attract visitors, we created a series of posters, flyers, and outdoor mupis. These materials extended the campaign’s reach beyond digital platforms, ensuring a strong and recognizable presence at key points throughout the municipality.

Mockup of a museum promotion poster, with a minimalist design and a color palette that reflects the brand.

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Media Relations

Our work included writing press releases and coordinating with local and national media across newspapers, radio, and television. This ensured consistent coverage and strengthened the visibility of the Casa-Atelier within both the cultural and public spheres.

Mockup of a newspaper advertisement, showing the print design created for the museum's new communication strategy.

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Social Media Management and Marketing

We crafted a digital content strategy for the Casa-Atelier Tullio Vitorino, managing its online presence on Facebook, Instagram, and YouTube.

Our approach combined our own photography with video clips from the Blaster Image Works agency, which we edited into reels. We also integrated copywriting and graphic design to create a coherent and engaging online presence that brought the institution closer to both local and national audiences.

A mockup showing three mobile screens side-by-side, each displaying a different Reel designed for the museum's social media.

Example of copy designed to engage and connect through reels.
The copy is kept in Portuguese — it’s all about local charm!

🎙️ Em 2015, Floriano da Silva Leitão revelou estórias e histórias incríveis sobre Tullio Victorino: a genialidade nas telas, a bondade no dia a dia, e até a sorte no jogo! 🎲

Na Casa Atelier descubra memórias de quem o conheceu e insights de artistas e investigadores que celebram o seu legado.
Venha ouvir e viver a história! 🎨✨

🕒
A Casa Atelier está aberta de:
👉🏽 terça a sexta, das 9h às 13h e das 14h às 17h
👉🏽 fim de semana, das 10h às 13h e das 14h às 17h

An archival photograph of the artist inside his atelier, showing his workspace.
Archival photograph of the artist, with the post design framing the image.
A social media post design, optimized to communicate a message clearly.

Integrated Strategy Outcomes
This short-term communication plan proved essential in boosting the Casa-Atelier’s visibility. Our integrated strategy ensured a consistent and cohesive presence across all platforms, effectively bridging the gap between the museum’s rich history and a broader, more engaged audience.

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Photo: Jess Loiterton, Pexels

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